Executive Summary
WorldTVNet is a multimedia company offering personalized IPTV service real-time, on-demand or on-the-go. Our customers are American military members, their families and Department of Defense civilians living abroad who desire to experience digital entertainment as if they were still located in the United States. Throughout the plan, the entire customer-base will be grouped under military members.
Our multimedia company exists to make entertainment more accessible to military members, making viewing convenient by bringing the world of TV directly to the customer. American military members will utilize their broadband internet connection to access television programs in real-time and on-demand.
IPTV service has been expanding across the globe the past few years. The current European IPTV market is two million, forecasted to increase to 46M by 2011 (IPTV, 2008). Although there are three IPTV contenders in Germany, market growth in Germany has been very slow to react and the German market is currently behind other European countries. T-Home a member of Duetsche Telecom is the major IPTV service provider in Germany and has had little success attracting consumers. The company dropped its price twice in the past year in an effort to attract consumers in its price sensitive market.
We at WorldTVNet believe T-Home will continue to have problems as its costs are high to develop infrastructure, many German families have yet to convert to broadband capable of supporting IPTV, the market is very price sensitive and T-Home cannot afford to lower its price much further without risking not being able to cover its cost.
Our company has entered into infrastructure sharing agreements with major networks, enabling us to rollout high-quality IPTV service with minimal cost. We are able to offer superior quality at a lower price and believe the time is now to move in and capture the military market in Germany before T-Home acquires the resources to compete.
WorldTVNet's marketing strategy is to emphasize quality, personalized service at affordable prices. Customers of WorldTVNet will discover the ability to personalize their viewing preferences by self-selecting their own channel lineup and being able to experience television at their own discretion, anytime, anyplace, even on-the-go.
All customer inquires will be expertly answered and issues solved by a well-trained, empowered customer- service staff around the clock. On startup we will have twelve trained customer-service representatives and expect to hire more as demand increases. To begin with, co-owners Staci Coleman, David Orr, and Yu Wu will handle all management and coordinating services. We will revisit the idea of hiring a full-time management team as demand, sales and profit increase.
The management of WorldTVNet consists of co-owners Staci Coleman, David Orr and Yu Wu. Staci has extensive experience with the military market and her area of expertise is Human Resource Management. David Orr is the company's research and Web design expert. Yu Wu is the company's marketing, advertising and financial expert. All partners will have a hands-on management role in the company. The company managers have developed relationships with various members in the multimedia business who have agreed to be advisors to WorldTVNet and its management team.
Based on the size of our market and our defined market area, our sales projections for the first year are $420,069. The salary for each of the co-owners will be based on actual profit and costs as the co-owners have agreed to evenly split the profits after paying all necessary current and estimated future costs up to $180,000, making the maximum of each co-owners salary $60,000 for the first two years.
We already have established interest in our service as the base housing office has included our service offering in their informative briefing to newly arriving military members. We will aggressively build our client base through place advertising, public relations and direct marketing. The personalized, high quality service is sure to appeal to military members desiring an at-home television and entertainment experience.
Our company's dedication to superior customer service, on-going technology innovation and exceptional user experience will set us apart from our competitors and we will be the market leader in IPTV for military members.
Legal Notice: WorldTV Network is a registered property of Team Orange.
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WorldTVNet is a multimedia company offering personalized IPTV service real-time, on-demand or on-the-go. Our customers are American military members, their families and Department of Defense civilians living abroad who desire to experience digital entertainment as if they were still located in the United States. Throughout the plan, the entire customer-base will be grouped under military members.
Our multimedia company exists to make entertainment more accessible to military members, making viewing convenient by bringing the world of TV directly to the customer. American military members will utilize their broadband internet connection to access television programs in real-time and on-demand.
IPTV service has been expanding across the globe the past few years. The current European IPTV market is two million, forecasted to increase to 46M by 2011 (IPTV, 2008). Although there are three IPTV contenders in Germany, market growth in Germany has been very slow to react and the German market is currently behind other European countries. T-Home a member of Duetsche Telecom is the major IPTV service provider in Germany and has had little success attracting consumers. The company dropped its price twice in the past year in an effort to attract consumers in its price sensitive market.
We at WorldTVNet believe T-Home will continue to have problems as its costs are high to develop infrastructure, many German families have yet to convert to broadband capable of supporting IPTV, the market is very price sensitive and T-Home cannot afford to lower its price much further without risking not being able to cover its cost.
Our company has entered into infrastructure sharing agreements with major networks, enabling us to rollout high-quality IPTV service with minimal cost. We are able to offer superior quality at a lower price and believe the time is now to move in and capture the military market in Germany before T-Home acquires the resources to compete.
WorldTVNet's marketing strategy is to emphasize quality, personalized service at affordable prices. Customers of WorldTVNet will discover the ability to personalize their viewing preferences by self-selecting their own channel lineup and being able to experience television at their own discretion, anytime, anyplace, even on-the-go.
All customer inquires will be expertly answered and issues solved by a well-trained, empowered customer- service staff around the clock. On startup we will have twelve trained customer-service representatives and expect to hire more as demand increases. To begin with, co-owners Staci Coleman, David Orr, and Yu Wu will handle all management and coordinating services. We will revisit the idea of hiring a full-time management team as demand, sales and profit increase.
The management of WorldTVNet consists of co-owners Staci Coleman, David Orr and Yu Wu. Staci has extensive experience with the military market and her area of expertise is Human Resource Management. David Orr is the company's research and Web design expert. Yu Wu is the company's marketing, advertising and financial expert. All partners will have a hands-on management role in the company. The company managers have developed relationships with various members in the multimedia business who have agreed to be advisors to WorldTVNet and its management team.
Based on the size of our market and our defined market area, our sales projections for the first year are $420,069. The salary for each of the co-owners will be based on actual profit and costs as the co-owners have agreed to evenly split the profits after paying all necessary current and estimated future costs up to $180,000, making the maximum of each co-owners salary $60,000 for the first two years.
We already have established interest in our service as the base housing office has included our service offering in their informative briefing to newly arriving military members. We will aggressively build our client base through place advertising, public relations and direct marketing. The personalized, high quality service is sure to appeal to military members desiring an at-home television and entertainment experience.
Our company's dedication to superior customer service, on-going technology innovation and exceptional user experience will set us apart from our competitors and we will be the market leader in IPTV for military members.